MOSCOT, the New York City eyewear institution, is renowned worldwide for its iconic eyewear—The MOSCOT Originals, MOSCOT Spirit and MOSCOT Sun Collections. Wendy helps chart the company’s worldwide growth, as well as business and product development. Additionally, she oversees brand development and management, marketing, and public relations.
Leveled: Do you feel that New York City has had a strong influence on the creative direction at MOSCOT?
Wendy Simmons: Absolutely! MOSCOT is a multigenerational family business that is deeply rooted in The Lower East Side of New York City and with that rich history, comes inspiration for our creative process. The MOSCOT Originals Collection is based on styles from the MOSCOT archives, but many of these frames were born and worn in New York City. In fact, our next campaign is completely inspired by the people who have helped build the city’s past through their multigenerational family businesses and diligent preservation work, and are continuing to shape the City’s future today. MOSCOT infuses its unmistakably refined, downtown aesthetic with nearly 100 years of eyewear expertise and unparalleled craftsmanship to create its timeless eyewear. When you have been a part of a city like New York for as long as we have, you’re not just influenced by it, it’s in your DNA.
How does the creative process tend to work there?
We work as a creative team, with each member of the group giving input and ideas—it’s very fun, open and collaborative. We believe this results in the most exciting, interesting and innovative ideas for new styles, campaigns and initiatives.
What’s one word that you would use to describe Moscot?
What does fashion mean to you?
Fashion is another form of art—just like painting, dance, or music—it’s a creative outlet meant to bring fun, joy, and pleasure to its creators and wearers. Additionally, fashion is an important vehicle for people to express their individualism and creativity.
What inspires you?
Other forms of art, travel, different cultures, colors, and history. It’s a giant world full of interesting people, places and things—all you have to do is pay attention… inspiration is everywhere.
What traits do people with good fashion sense seem to have in common?
The number one trait they have is confidence—the innate ability to “throw” disparate items together and make it work. People with good fashion sense know what works for them, and they go for it—they don’t chase fashion trends, and they aren’t afraid to mix it up.