Chairs are like facebook. That is the theme of Facebook‘s first commercial. The idea of chairs being the way in which we sit down and connect with each other on a personal level is what the commercial is all about. Okay, you’re probably asking yourself why Facebook needs a commercial, surely everyone on planet Earth knows what Facebook is.
However, Facebook has never created an art-driven connection of what it is to be a human being on this planet, and have the ability to stay in touch through technology…until now.
Facebook takes the idea of what a chair means in this world, and gives it resonance as the means in which people come together. As a multi-billion dollar company, Facebook’s first commercial is a good step in humanizing the condition we find ourselves in every single minute of every day. Connecting with people.