Giuro Che Domani Smetto F/W 2012 “Athletic Death”

“A crew of thin guys dressed into oversized clothes, covered by prints that remind eden and death, religion and Mathieu Kassovitz’s ‘La Haine’. A strong logo culture, total black street wear: nineties are here not only an age, but an idea that’s now become a poetic and – at the same time – shaved fil rouge. They’re tigers and butterflies, charming unisex identities. Sport and athletic contaminations renew the street roots incidental to the concept, and what comes out ultimately is in any case a smart fitting, that has to be worn by deep personalities. Bombers with completely buttoned shirts, tracksuits, caps ad sneakers. Iconography made real, a border-line kind of couture that’s still gazing you.”

Production, NssFactory. Photography, Ilaria D’Atri. Styling, Mariaelena Morelli. Models, Daniel Bamdad @SuccessModels, Benjamin Dukhan @RockMen, Younes Bendjima @RockMen, Simon Nygård @IzaioModels, Krimo Yahyaoui, Leonard Petit, Luciano Parisi, Remi Felipe, Ricardo Abrahao, Hugues, Dieudonné, Igor Chernyak, and Gwenaelle Wieners.

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