Saint Laurent Paris Intro Campaign

As Yves Saint Laurent works tirelessly attempting to re-invigorate their identity, one can only sit in wonder of which direction they will take. A classic brand that one would think needs no re-evaluation takes a whole new approach to style.

Recently this campaign from Saint Laurent Paris gives us a sneak peak as to what we can expect from the brand in the future. This look-book style black-and-white slideshow reveals some images from the beautiful photography of Hedi Slimane’s ad campaign, while at the same time building the anticipation for the brands upcoming collections.

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